Sunday, January 28, 2007

Horeca 2007 to boost Lebanon's hospitality sector

The 14th edition of Horeca, one of the leading annual hospitality forums in the Middle East, scheduled to take place at BIEL from 27 to 30 March 2007, is expected to attract more than 12,000 visitors.

With 65 days to go, foreign participation has been confirmed in addition to the participation of major players from the Lebanese hospitality industry.

'This is a good indication that Horeca's mission this year is to help stimulate the sector by offering more foreign exposure and more networking opportunities,' comments Joumana Salamé, managing director of Hospitality Services, the event organizers.

Cyprus has confirmed its official participation in the event. A number of other countries are to join Horeca 2007, which will also be a meeting point for numerous first timers.

Cyprus' presence is to be the largest ever. The Cypriot Ministry of Commerce, Industry, and Tourism recognizes the increasing significance of the proximity of Lebanon to Cyprus. It has secured an area of 300 m2 to further encourage the booming of trade relations with Lebanon.

Horeca 2007 will feature:
The Hospitality Annual Award Ceremony
The Hospitality Salon Culinaire
The Hospitality Annual Forum
The Lebanese Bartenders' Competition
The Atelier Gourmand workshops and live cooking demonstrations on the latest culinary global trends, The Meeting Point
The Deco'tel
The Gala Diner Table Setting and Decoration
New this year Bed Making Competition

The Syndicate of Lebanese Food Industries Pavilion will be presenting the best food products that Lebanon has to offer.