HEADNOTE
Hospitality Action has a new chief executive. David Goymour asked him about his strategy
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Tony Allen: five-year plan to raise awareness of Hospitality Action
Bony Allen, who this summer joined Hospitality Action as its chief executive, has set himself a five-year task of boosting the organisation's fundraising from its present level of about L750,000 to between L2.5m and L3m.
That means raising the organisation's profile in a big way. Alongside him at the Hospitality Ball at London's Grosvenor House on 26 October will be the trustees - many of them Fellows of the HCIMA who Allen regards as his key networkers to help him raise that profile.
The Hotel &Catering Benevolent Association, formed in 1837, ran the PM Club, a daytime refuge in London's Earl's Court for young people working in the industry, and managed social housing, mainly for retired industry employees.
