Yield Management: Strategies for the Services Industries (2nd edition) edited by Anthony Ingold, Una McMahonBeattie and Ian Yeoman, 352 pages, Continuum, London 2001, Paperback L15.99, ISBN 0-8264-4825-9.
Tony Ingold and his colleagues have put together a second edition of this pioneering book four years after publication of the first edition. The new edition is broader in scope, examining a range of applications in the service industries. More than 20 main topics are covered by over 30 authors who include distinguished industrialists such as Sir Michael Bishop, chairman of the airline British Midland, and Sir Rocco Forte. The book brings together experts in various applications of yield management - now more correctly termed revenue management.
Divided into four parts, it deals with:
i) the principles of yield management;
ii) models of yield management;
iii)decision support; and
iv) service sector studies.
The book includes a number of new chapters amongst which are the interaction between yield management and productivity as well as the linkage between marketing and yield management in the small hotels sector
