Hospitality academics sometimes feel much misunderstood - especially when they meet industry colleagues. And this apparent gap between practitioners and teachers is never wider than when it comes to research. Colleagues in industry appear to want simple answers to difficult problems immediately. Academics on the other hand seem willing to spend as long as it takes to get the best "right" answer, which all too often asks more questions rather than provides solutions.
A number of attempts, over many years in a number of ways - journals, magazines, conferences, seminars, codes of practice have been developed to bring these two sides together, with limitedsuccess
